“KSHOYA” the Jamaican Media Multi-Talent…
It’s not that often that the entertainment industry is afforded with a quadruple-threat! Breaking all boundaries is the stunningly beautiful KShoya, who has cemented herself in the Caribbean entertainment industry as a business owner, multimedia personality, reality starlet, singer and more. While the sometimes Red-hair bombshell skillfully holds down this myriad of roles with ease, it’s singing that is currently taking the forefront for KShoya. Genuinely boasting a love for music for the greater part of her life, it was inevitable that KShoya’s adventurous career path would once again head down musical lane. And in 2013 KShoya’s dreams are becoming reality, as the chanteuse’s song “No More Lonely Nights,” produced by Courtney Panton of the popular Reggae band New Kingston on the KShoy Entertainment imprint, will be released on iTunes on 08/27/13 through Hapilos 21 Distribution.
On the riveting single “No More Lonely Nights,” KShoya offers listeners flawless soprano vocals over a sultry Lover’s Rock track. Chock full of sincerity, mixed with sensuality, “No More Lonely Nights” drives any couple to rock relentlessly. “I am thrilled about the release of ‘No More Lonely Nights,’ as this song has been more than an year in the making,” says KShoya. “It’s a blessing that fate has once again landed me on a musical mission….I have no doubt that this is my true calling.”
KShoya adds “’No More Lonely Nights’ is special to me, as not too many of my peers in my age group are making modern day Lover’s Rock music. I wanted to concentrate my efforts on making a song that’s timeless, rather than for the moment.” With “No More Lonely Nights” destined to appeal to a diverse audience of all ages, KShoya believes that those looking for love or already in love will bite. A few years ago, KShoya scored local success with “Tell Me,” a provocative song, which depicts a woman encouraging her man to be descriptive with what he likes sensually. While KShoya’s first two singles have been official Reggae releases, the artist would love to fuse Reggae with R&B and more specifically, Neo-soul on future projects.
The extremely beautiful KShoya’s affinity to music should not be a surprise, as the starlet of Jamaican heritage, had divine musical influences from her mother Ms. Lorna and legendary father, Third World — who was credited as a prominent sound man (dj) and owner of 3rd World HiFi system in Brooklyn. Her Dad was hailed by many as one of Brooklyn’s early purveyors of the Jamaican-born sound system culture. While growing up, on any given night, famous artists dropped by her home to “cut tunes” (record music) with her father. KShoya’s heritage, combined with consistent participation in dance classes, choirs, showcases and more, helped hone her talents early on. As a teen and young adult, KShoya further sharpened her music and entertainment knowledge by interning with Bad Boy Records and later Atlantic Records. These first hand experiences gave her insight on the how the industry works and what her role would one day be.
Moving forward to the new millennium, KShoya found that the world was her oyster, taking full advantage of opportunities to produce and host video programs on local New York networks; launch and sustain KShoy Entertainment — a multimedia company focused on celebrity relations, TV production, media event coverage, publicity/promotions, management, and event planning among other efforts; sing and; shine as a reality star! The ladder was a HIT, as KShoya was afforded the opportunity to star on the Jamaican-based reality TV show “Teacha’s Pet” — featuring none other than top Dancehall artist Vybz Kartel. Filmed over a period of 2 months, known as Brooklyn on the show, KShoya’s visibility and popularity peaked. There were good and not so good outcomes due to Vybz Kartel’s subsequent murder charges. Taking the good with the bad, KShoya once again maximized this opportunity, securing press coverage and guest appearances.
Determined to make an indelible mark in the Reggae music industry, KShoya is poised with her eyes set on the future. While success is a big part of her future goals, so is opening community centers in Jamaica. The singer also wouldn’t mind launching a high rated talk show in Jamaica. One thing KShoya does know is that she creates music that is timeless. With more songs in the works, don’t be shocked if KShoya is positioned for a strong album in 2014 and the billing of Queen of Reggae & Neo-Soul, a genre which she has coined. You haven’t seen the last of KShoya!
Written By Flair Lindsey
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